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Our Story & Heritage Journey
Founded as Sri Vijayalakshmi Agarbathi Works by Shri Karupakala Lakshmaiah Shetty in Bengaluru. Beginning our journey with a devotion to pure raw ingredients.
The trademarks "Liberty" & "Vijaya" were named directly by the founder, creating a household name representing peace and spiritual devotion across India.
Built a massive secret library of perfume blending formulations, utilizing direct extraction from botanical bark, gums, and resins.
Our footprint expanded to 55+ export countries, carrying the rich tradition of Indian incense globally into millions of modern wellness homes.
Operating as a multi-category leader in incense sticks, dhoops, cones, and sambrani, carrying forward the exact pure promises set in 1947.
Guide your spiritual practice with the perfect incense format
Hand-selected items trusted by families for generations
Why worshippers have chosen Liberty since 1947
Each stick is meticulously rolled in India using authentic recipes handed down over 70 years.
Made with organic flower powder, pure natural wood dusts, and essential oils. No harmful chemical binders.
In-house blended fragrance formulas curated by our founding family that stand the test of time.
Trusted in 55+ countries worldwide. Meets rigorous international safety and sensory standards.
Everything you need to know about our traditional incense collections
Yes. All our premium series (including the 1947 Premium Dhoop and Kushal Mangal) are completely charcoal-free. We roll them with high-purity wood powder, natural gums, and real flower dust to ensure a clean, therapeutic burn that won't trigger sinus issues.
Our Jumbo Thick Dhoop sticks (such as the 1947 Premium Jumbo Dhoop and Black Musk Dhoop) burn for 60 to 75 minutes. Due to their thick diameter, they release a slow-burning, robust incense aroma that lingers in large rooms for up to 4 hours.
Absolutely. While our primary workshop is in Bengaluru, we export to over 55 countries. Any international orders receive detailed DHL or FedEx tracking codes immediately upon shipment validation.
Detailed description of the product and its raw formulations.
Place the stick or cup in a heat-resistant holder. Light the tip of the incense until it glows red, then blow out the flame. Allow the soothing smoke to gently rise. Keep out of drafty areas to ensure optimal 60+ minute burn time.
Hand-rolled in Bengaluru. 100% natural wood bark dust binder, organic flowers collected from temple offerings, pure vetiver extracts, and essential oils. Zero animal testing, zero synthetic petrochemical enhancers.